"The 15-year naming-rights partnership between Dell and the Round Rock Express Baseball Club continues to deliver significant value to Dell and the Round Rock Community. The Dell brand and logo are featured prominently at the stadium year round and also in numerous positive news stories each season about the Express. The direct benefit to Dell employees in the form of affordable tickets has been invaluable, contributing to the winning culture of Dell's global workforce. Perhaps even more meaningful is the benefit of our partnership on the community of Round Rock. The Dell Diamond has been instrumental in enhancing the reputation of Round Rock and contributing to the terrific quality of life of the region."
David Frank, Manager
Dell Corporate Communications

"As a five year sponsor, the Des Moines Taco Bell co-op has benefitted from a number of in-game, media and in-store tie-ins. The promotion engages the crowd with the brand at the stadium. In addition, the promotion acts as a traffic driver to the local Taco Bell's, as the operators notice a rush of traffic upon completion of that day's game."
Jim Danko, Account Supervisor
Taco Bell

"For the past four years, Werner Enterprises has successfully partnered with the Triple-A Omaha Royals as their Season Sponsor. As the team moves to a new location for the 2011 season, we are once again committed to a long-term partnership and look forward to the season opener at their new facility - Werner Park."
Fred Thayer, Director of Corporate Communications
Werner Enterprises

"The sense of community we feel by being a part of Minor League Baseball is tremendous. The program we have established has been a cost-effective way to expand our brand not only in the ballpark and to the fans, but further engrained our products' name into the community."
Lawrence Gutierrez, Owner
New Mexico Foods