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| Sports Business Journal Sponsorship Survey rates Minor League Baseball highly |
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"Apparently, MINOR LEAGUE BASEBALL is where you go for plenty of eyeballs on a cost-effective basis, an openness to activation ideas, and a focus on ROI - not a bad profile. The minor leagues' value for the money ranked tops among all properties, as did their in-venue assets."
Street & Smith's Sports Business Journal, October 13-19, 2003
In the fall of 2003, Street & Smith's Sports Business Journal surveyed 1,290 individuals from companies that are known to be sports sponsors and found that Minor League Baseball's batting average among these decision makers was Hall of Fame caliber!
The 16 sports properties measured were: MLB, Minor League Baseball (which includes Triple-A Baseball), NBA, WNBA, NFL, Arena Football, PGA, LPGA, NHL, Minor League Hockey,NASCAR, CART, IRL, NHRA, MLS, and NCAA.
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| They Offer Good Value for the Money |
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They are Innovative & Aggressive Marketers |
| 1) |
MINOR LEAGUE BASEBALL |
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1) |
NASCAR |
| 2) |
NHRA |
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2) |
NFL |
| 3) |
Arena Football |
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3) |
MINOR LEAGUE BASEBALL |
| 4) |
NASCAR |
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4) |
NBA |
| 5) |
Minor League Hockey |
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5) |
Arena Football |
| 6) |
PGA |
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6) |
PGA |
| 7) |
LPGA |
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7) |
NHRA |
| 8) |
NFL |
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8) |
Minor League Hockey |
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| They Offer Good Value-Added Programs |
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They Provide Good Service after the Sale |
| 1) |
MINOR LEAGUE BASEBALL |
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1) |
PGA |
| 2) |
NHRA |
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2) |
LPGA |
| 3) |
NASCAR |
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3) |
MINOR LEAGUE BASEBALL |
| 4) |
LPGA |
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4) |
NBA |
| 5) |
Minor League Hockey |
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5) |
NHRA |
| 6) |
PGA |
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6) |
Arena Football |
| 7) |
MLS |
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7) |
NASCAR |
| 8) |
Arena Football |
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8) |
WNBA |
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| They Provide In-Venue Assets |
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They Work Well With Us & Our Agency |
| 1) |
MINOR LEAGUE BASEBALL |
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1) |
NBA |
| 2) |
Arena Football |
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2) |
NASCAR |
| 3) |
NHRA |
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3) |
MINOR LEAGUE BASEBALL |
| 4) |
PGA |
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4) |
LPGA |
| 5) |
NASCAR |
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5) |
PGA |
| 6) |
NBA |
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6) |
NHRA |
| 7) |
LPGA |
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7) |
Arena Football |
| 8) |
MLB |
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8) |
NFL |
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| They Focus on Strong ROI |
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Easy to Coordinate Programs Between Leagues & Teams |
| 1) |
NASCAR |
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1) |
LPGA |
| 2) |
MINOR LEAGUE BASEBALL |
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2) |
Arena Football |
| 3) |
NHRA |
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3) |
NHRA |
| 4) |
PGA |
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4) |
NASCAR |
| 5) |
LPGA |
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5) |
MINOR LEAGUE BASEBALL |
| 6) |
Arena Football |
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6) |
MLS |
| 7) |
NFL |
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7) |
Minor League Hockey |
| 8) |
Minor League Hockey |
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8) |
PGA |
Conclusions about Minor League Baseball
The sport:
- Offers good value for the money.
- Delivers good value-added programs.
- Provides in-venue assets.
- Focuses on strong ROI.
- Is innovative with agressive marketers.
- Provides good service after the sale.
- Works well with sponsors and their agencies.
- Easily coordinates programs between leagues and teams.
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